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Helps a child to go to school, a campaign for access to school for children at risk

Helps a child to go to school, a campaign for access to school for children at risk

Save the Children Romania has launched one of the largest social campaigns for access to education for children at risk. Ilie Nastase, Nadia Comaneci, Andi Moisescu, Andra and Catalin Maruta, Smiley, Melania Medeleanu, Andreea Marin Banica and Andreea Raicu are the personalities who have accepted to become involved, pro bono, in the campaign "Help a child to go to school".

The campaign runs from November 1, 2011 - January 31, 2012, donations can be made by SMS to the number 874.

Andi Moisescu

It's not a foreign language, it's not even a secret language. This is how some children see life, day by day. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

smiley

When you don't know how to write and read, it's like listening to music, but not understanding the lyrics. In Romania there are 100,000 children who do not know how to read and write. Text 874 and help a child go to school.

Andra Maruta

For a mother, one of the most painful things is to see her child marginalized. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

Catalin Maruta

Sometimes the simple words can change the life of a child, everything is to know how to read them. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

Melania Medeleanu

Imagine that the world could not communicate with you. That you live surrounded by symbols that you do not understand, information that you avoid. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

Andreea Marin

For a child, the stories are the ones that give life a charm and give it a magical world. But when he can't read them, the magic disappears. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

Andreea Raicu

Survival instinct is native, but education is what helps you to move on. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

Ilie Nastase

When you don't know, it's like playing the decisive ball with the light off. In Romania live almost 100,000 children who do not understand the world around them. Text 874 and help a child go to school.

Nadia Comaneci

What good is to take high note in the sport you practice if you do not know how to read. In Romania, almost 100,000 children live who do not know how to read and write. Text 874 and help a child go to school.

"The campaign 'Helping a child go to school' is yet another step our organization takes to ensure the money needed to continue the programs for preventing school dropout and for the educational and social reintegration of working children," explained Gabriela Alexandrescu, President Save the Children Romania.

Amalia Nastase, Managing Partner Eventures, the agency that signs this campaign, explains how the idea of ​​the spot was born: “The story behind the spot is as real as possible. I had the opportunity to meet, in an activity carried out by Save the Children, with one of the children co-opted in the project, who until the age of 15 did not have the opportunity to integrate into the education system. He told us how difficult a simple bus trip can be when you can't even read the names of the stations. This happened determined us to show a true story, representative for about 100,000 children in Romania who do not know how to read and write. "

The direct beneficiaries of this campaign are the children who dropped out of school or were not educated and thus exceeded the age of attending mass education, as well as the children at risk of dropping out of school, pupils in the primary or secondary school cycle.

In 2010, 362,062 children were not included in the education system, although they were of appropriate age (3-17 years), according to the report of the National Institute of Statistics (INS). Of these, almost 100,000 children do not know how to write and read. The reality is all the more dramatic, as the global economic crisis leads to an unprecedented social crisis, in front of which the most exposed are children from vulnerable environments. Deprived of education, they will remain outside the system, that is, on the edge of a society they will not understand and in which they will not know how to do honorably.

The public campaign will be doubled by the annual fundraising, which Save the Children organizes through Christmas Tree Festival, reached the 11th edition. In the first 10 editions, the Festival managed to raise the sum of 2,250,000 euros, money that was used for school reintegration of working children, facilitating access to education and preventing school dropout for 12,000 children from poor communities.

Their families also received financial assistance and counseling in the Save the Children Romania educational centers (there are currently 43 national educational centers). The funds to be collected at the 2011 edition of the Christmas Tree Festival will be approximately 3,200 children and their families who will be integrated in programs to prevent school dropout and social integration of children from disadvantaged categories.